A record pool is a company that acts as a go between for labels and disc jockeys. The pool compiles detailed information on all of their DJs including types of music, listener size and audience types (age, sex ect.). By using a record pool labels can use this information and hand pick the DJs and audiences that will like a particular musical group. The DJs like to be included in the pool because they get access to all types of music coming from many different labels.

Since these record pools are in place you can use them to promote your release to radio on your own independent label with much better accuracy than to try it yourself. Since the pools have the specific demographic information on listeners of particular DJs it can help you promote your CD across the nation very fast and accurately. Also, you will enjoy radio play on many stations simultaneously which means you may chart if your release is played enough. Major labels will take note of any unknown band charting and they will check your act out. This airplay will springboard more sales, gigging opportunities and press in major cities.

By using a record pool you can maximize your chances getting your music on the radio and to the proper audiences. A leading record pool is Masspool contact them for more information. Good luck!

Masspool
http://www.masspool.com/